If you are London based, then I want to urge you to visit House of Fraser in Oxford Street during the 8-26th of May! During two weeks ten brands will set up a POP up shop as part of The Great Retail Revival and the one with most sales (on the floor and online) during the period will win one years concession. For an a small brand this is a huge prize and just to be one of the ten finalists is a great achievement.
I’m very proud of our friend Emma of Rockabye-baby to have made it to the top ten and hope she wins! I think she is awesome!
Follow Emma’s daily videos counting down to the launch of her POP HOF shop! Here is a taste of them:
You can also follow Rockabye-baby on Facebook.